In a Distracted World, Solitude Is a Competitive Advantage
- Published: Friday, 20 October 2017 08:50
“Always remember: Your focus determines your reality.” Jedi Master Qui-Gon Jinn shares this advice with Anakin Skywalker in Star Wars, but in our hyper-distracted work world, it’s advice that we all need to hear.
Technology has undoubtedly ushered in progress in a myriad of ways. But this same force has also led to work environments that inundate people with a relentless stream of emails, meetings, and distractions. In 2010, Eric Schmidt, then the CEO of Google, shared a concern with the world: “Every two days, we create as much information as we did from the dawn of civilization until 2003. I spend most of my time assuming the world is not ready for the technology revolution that will be happening soon.” Are we able to process the volume of information, stimuli, and various distractions coming at us each and every day?
A significant volume of research has outlined the problem with this onslaught of information. Research by the University of London reveals that our IQ drops by five to 15 points when we are multitasking. In his book, Your Brain at Work, David Rock explains that performance can decrease by up to 50% when a person focuses on two mental tasks at once. And research led by legendary Stanford University professor Clifford Nass concluded that distractions reduce the brain’s ability to filter out irrelevancy in its working memory.